Men prefer Women in red : Study
Planning for a romantic dinner with the man of your dreams? Well, don't forget to wear something in red, for the colour will sure make him drool all over you, according to a new study.
In their study, Professor Andrew Elliot and Dr Daniela Niesta of the University of Rochester, New York, have said that men find women in red more sexually attractive, confirming it really is the colour of romance.
The researchers also speculated that the attraction towards red could be an evolutionary trait too. Noting the genetic similarity of humans to higher primates, Elliot said scientists have shown that certain male primates are especially attracted to females of their species displaying red. "It could be this very deep, biologically based automatic tendency to respond to red as an attraction cue given our evolutionary heritage," ABC Online quoted Elliot as saying.
In the study, men were shown pictures of women and asked to rate how pretty they were, how much they would like to kiss them and how much the men would like to have sex with them. They were then shown a woman, with some of the pictures bordered in red and some bordered in white, grey or green. The men rated a woman as more attractive if she was framed in red, than when bordered by another colour.
They pointed out that the colour red only altered men's attractiveness and not likability, intelligence or kindness —only attractiveness.
In their study, Professor Andrew Elliot and Dr Daniela Niesta of the University of Rochester, New York, have said that men find women in red more sexually attractive, confirming it really is the colour of romance.
The researchers also speculated that the attraction towards red could be an evolutionary trait too. Noting the genetic similarity of humans to higher primates, Elliot said scientists have shown that certain male primates are especially attracted to females of their species displaying red. "It could be this very deep, biologically based automatic tendency to respond to red as an attraction cue given our evolutionary heritage," ABC Online quoted Elliot as saying.
In the study, men were shown pictures of women and asked to rate how pretty they were, how much they would like to kiss them and how much the men would like to have sex with them. They were then shown a woman, with some of the pictures bordered in red and some bordered in white, grey or green. The men rated a woman as more attractive if she was framed in red, than when bordered by another colour.
They pointed out that the colour red only altered men's attractiveness and not likability, intelligence or kindness —only attractiveness.
