Friday, July 4, 2008

Send Online Free SMS in India - 160by2

Send free SMS to any mobile in India

160by2.com, India's leading Online Free SMS service recently crossed the 1 million users landmark. Now with 1.4 million users, the company is planning a slew of features that would provide more utility to its users as well as help in increasing user base.

SMS Country Networks last week launched a redesigned home page of their Free SMS portal, 160by2.com. The move is in accordance to the company's focus on expanding the user base by educating their visitors about the different channels through which they could send free SMSes. 160by2.com, part of SMS Country Networks, which also owns SMSCountry.com (a leading bulk SMS service), had also recently crossed the 1 million users landmark.

The website which ranks as the 76th most popular in India according to Alexa also ranks as the seventh most popular WAP site in India according to a recent survey by Opera. According to Mr. Satya Yerramsetti, the CEO of SMS Country Networks, 'The popularity of the website indicates a growing trend of mobile and internet converging across the globe, especially in India. This also provides us an opportunity to serve our users through a free service that is a culmination of the mobile and internet'. 160by2.com lets its users to send free SMSes anywhere in India. The service generates revenue from advertisers who market their products to a contextually and geographically targeted audience. The concept has been a hit among the advertisers of 160by2 which now boasts of a clientele that includes Cadbury, Coca Cola, Jet Airways, Kingfisher, Kotak, Moneyline, Start TV and Zee network among others.

According to Mr. Satya, 'The redesigned homepage of 160by2.com is cleaner and focuses on letting our users know of the channels, apart from the website, from where they could avail the free SMS service of 160by2'. The new features launched in the past few months include a WAP alternative of 160by2.com, an Email to SMS feature, a mobile application and also a widget that bloggers and website owners may incorporate on their sites to let their readers send free SMS through the 160by2.com gateway.

These new features have helped the company with a prolific growth rate in the past few months. The widget has also become popular with a vast number of blogs using the application on their blogs. Another feature to have taken off really well is the Email to SMS feature which lets the users send SMS to their friends from their email. According to Mr. Satya, 'The Email to SMS feature was specifically conceptualized for the office goers who have access to their office mailboxes, but are denied internet at work. We saw a gap here which could be filled with an Email to SMS feature. As anticipated, this feature has been received really well from our users and we have received tremendous positive feedback'.

The site has been focusing on providing more value to its users. Among other things, the website also offers birthday and anniversary alerts, and reminders on SMS. One of the most popular features on the website is contacts back up feature, wherein users can back up their mobile phone contacts online. The users can download and upload contacts in simple excel format. In the unfortunate event of user losing the phone, she can always retrieve her contacts from 160by2.
How to Register? Click here to register. On successful registration, you shall receive a "password" on your mobile (with which you have registered). Using this "password" and the registered " username", you can logon to www.160by2.com and start sending FREE SMS.

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